Here are some of the data insights I would find most valuable:

• New user click path: I'm trying to craft a clear, easy onboarding experience for new users. However, the most important data is where the users actually go when they join. I want to see if they actually visit my onboarding posts right away or, if not, what grabs their attention first. So, I'd like to see the click paths of new users
• Click paths of returning users.
• Length of session and where they spent the most time. Basically, if one group or topic is especially popular among users, I'd like to see that so I can learn what users want, even when they don't tell me directly.
• Conversion: I'd love to see which pieces of content users visit as the last step before they click to upgrade their membership. I'm using a link in the descriptions of subgroups to allow them to purchase access to various subgroups and I'd like to understand what led them to that decision.
• Bounce rates in various topics and groups so that I can see what content is NOT appealing to users.

I haven't yet added Google Analytics to my site, because I'm still setting up. But, once I do, these 👆 will be the data insights I'll be tracking. 

Hi Diana,

Let's start with the most basic question.

What is Digital Analytics?

Digital analytics is a tool used by organizations for collecting, measuring, and analyzing qualitative and quantitative data. The data is then used to enhance and modify current business operations in order to provide a better online experience. Through digital analytics, companies obtain an insight into the areas where they need improvement. Digital analytics helps companies to provide a better online experience to its clients as well as potential customers, which gradually results in the achievement of desired goals.

Now, depending on your use case, you can choose between Google Analytics and Amplitude. Listed below are some of the key features of Amplitude and Google Analytics respectively.

Some of the features offered by Amplitude are:

• Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
• Microscope: Explore the user behaviour behind any data point. Compare the behaviour of engaged vs. churned users.
• Growth Discovery Engine: Identify behaviours that are predictive of retention or conversion and drive explosive user growth.

On the other hand, Google Analytics provides the following key features:

• Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
• Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
• Social Analytics- The... (More)

Hi Lara,

Hope you're doing well! Here's a quick video that takes you through the complete process. -

Some of the links that were recommended during the video- 
1. Get started with GA17

2. Setting up Google Analytics18

As you mentioned that you're new to Analytics, I would strongly recommend that you complete this course which gives you an insight into Analytics- Google Analytics for beginners19