Hi @Jam Mayer3 - The Google Analytics app supports both GA4 and UA. Currently, the only shortcoming with GA4 is that you won't be able able to automatically capture the community activities (events).

You can learn more from the knowledge base4.

Hi @Igor Sempre Bom11 - Thanks for asking!

There is no direct Hotjar integration with Tribe. However, there are two easy ways to integrate Hotjar with Tribe.

1. You can add the tracking script that Hotjar generates in the Advanced Settings (Admin Settings > Theme) area of your community.
2. If you have implemented Google Tag Manager in your community, you can easily add Hotjar. Here is a detailed guide14.

Hope this helps.

Here are some of the data insights I would find most valuable:

• New user click path: I'm trying to craft a clear, easy onboarding experience for new users. However, the most important data is where the users actually go when they join. I want to see if they actually visit my onboarding posts right away or, if not, what grabs their attention first. So, I'd like to see the click paths of new users
• Click paths of returning users.
• Length of session and where they spent the most time. Basically, if one group or topic is especially popular among users, I'd like to see that so I can learn what users want, even when they don't tell me directly.
• Conversion: I'd love to see which pieces of content users visit as the last step before they click to upgrade their membership. I'm using a link in the descriptions of subgroups to allow them to purchase access to various subgroups and I'd like to understand what led them to that decision.
• Bounce rates in various topics and groups so that I can see what content is NOT appealing to users.

I haven't yet added Google Analytics to my site, because I'm still setting up. But, once I do, these 👆 will be the data insights I'll be tracking.