
Hi Tribe :) Sharing below my draft evernotes of the SEO Strategy we intend to implement using the Tribe platform. I hope you find it valuable or inspiring in any way.
It's a high-level draft overview, needs refining and defining the details. I'd love to see any inputs from you, your thoughts, proposal, suggestions, questions, ideas, advice, etc.
Key objective: Scale the acquisition of new users by using non-paid traffic sources
- Keyword strategy: Do KW research and decide which KWs to target, when, etc.
- We (tribe admins and moderators) start / ignite UGC by creating a Question Post, and asking a keyword-focused question.
- A Question Post gets its own unique URL address
- Tribe users start posting Answers. URL start getting more unique, fresh content.
- Google Indexes the URL. URL starts ranking in Google.
- People find content: People search and find the URL in Google, click-through to Wellnio Tribe.
- New users sign up: % who find and view content sign up in Wellnio Tribe
- Create content: % who sign up create / contribute unique content (ask a new question, answers a question, etc)
- Repeat the loop.
Benefits
- We don't have to create unique, original content. We simply need to start / ignite UGC by creating a Question Post, and asking a keyword-focused question, ask our users to participate.
- Cost: Close to zero. No cost of content production.
- Scalable. We could do this for 1,000 of KWs.
Risks
- Low quality answers being posted under Questions?
- Too time-consuming and complex to moderate answers?... (More)