In an online community, an SEO Specialist is a person who finds the right unique questions that can drive healthy and organic traffic to the community.
An SEO specialist has responsibilities such as:
Conducting in-depth research over the business and its current SEO status
Extracting unique long-tail keywords
Turning those keywords into unique questions for the community
Sharing the questions with the community moderators and copywriting team to be answered and posted. This will improve the ranking on Google and attracts highly targeted clients.