The virtual currency app can help you boost engagement. Using this app you can attract more user generated content by rewarding community members for their interactions.
You can easily define your own currency and how it can be redeemed. Whether it has monetary value (like dollar) or it can just be used to buy your service, product, membership or swags.
For example community manager can define a reward campaign14 for users to share their story or answer to a question. At the end of the campaign, the coins will be transferred to the winners account.