How many times your social media platform has limited your ability to guide the customer relationship? There is no surprise if your answer is “MANY TIMES”.
In your Facebook and Twitter, only you connect with your users, based on pre-established interpersonal connections.
But in a community, all users can connect with each other, and share their knowledge, experiences, and feedback with everyone in the community. They are bound together by a common interest or topic, and may not have any pre-established interpersonal connections.
Therefore, online community makes it possible to understand people's deepest motivations and desires to plan your next move with confidence.