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Melanie Jones
Marketing Manager
Asked a question 2 years ago

What is the definition of an MAU (Monthly Active Users) in your website?

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Mo MalayeriTribe Team
Celebrating Human Connections

In Tribe, Monthly Active User is defined as any user with any activity inside the community in a month. We do not count unregistered visitors as active member so our customers will not be paying for them. 

The activities include: Logging in to the community, reading or publishing any content, reacting to any post, following or joining any user, topic or group. 

The definition based on the channel is further explained below.

ChannelUnique Active User Definition 
Community WebsiteAny registered user who visits the community website is counted as an active member.
Widgets and Web viewsUsers who interact with the widget: Only authenticated users who interact with a Widget or WebView are counted as active. For instance, if the widget is loaded in a page, once the user clicks on it resulting in meaningful action like expanding an answer or voting up, it will be counted as an active user.
API and SDKsUsers with at least one API request: When an API request is sent to Service Provider’s servers on behalf of a user, that user will be counted as active. If the request is not authenticated, a unique session ID per user is required. In such a case, the number of active users will be determined based on the number of unique session IDs.