This guide will help you launch your community successfully with a checklist of action items that covers everything from configuration to content seeding and testing.
If you want to learn strategies for launching and growing online communities, here are some useful resources:
- Community Insights Space in Campfire
- Free book on successfully launching an online community
- Free book on launching and growing a customer community
Let's now check out the key steps to consider when launching a community with Tribe:
The first step is to configure your community. This is where you would customize the community based on your requirements and branding guidelines.
Community access settings
Communities can be either private or public. Private community gives access to only the logged-in users, while public communities are accessible to both members and non-members as well.
You can choose the public or private mode for your community. However, note that it is a good practice to keep the community in private mode until it is ready to go live.
➡️ Learn more about community access settings.
Member registration options
Set up the registration options based on how you want any member to be able to join the community.
Given below are the options:
- Public: Anyone with a valid email address can register (default).
- Invitation-only: Users who have received an invitation email will be able to register.
- Anyone can invite: Non-admin members can invite others to the community.
- Social Login: Users can register using their social media accounts.
- SSO: Users do not need to register with your community separately. If they have accounts in your designated app, website, etc., they can use the same credentials to log in to the community.
➡️ Learn more about the community access settings.
Branding allows Admins to customize the thematic elements of the community to match the desired look, style, and feel of their brand. Admins can add the community name, upload the logo, define the color scheme, and set up the top navigation.
➡️ Learn more about branding.
By default, every community created on the Tribe Platform is a subdomain of "tribeplatform.com". You can deliver a unified branding experience across all the touchpoints by moving your community to your own subdomain or root domain.
➡️ Learn how to move your community to a custom domain.
Community enhancement with Apps
Apps are a collection of additional extensions and third-party integrations that can be installed to improve the functionality of the community. Google Analytics, Cookie Consent Manager, Zapier, and Custom Code Snippet are the popular apps available in your community.
➡️ Learn how to install Apps.
2. Community structure and engagement
Building a robust structure and setting up the right engagement options are important for any community.
A Space in the Tribe Platform is a customizable container that hosts content and connections under common themes and/or purposes. Spaces give structure to a community.
➡️ Learn how you can create Spaces.
Collections are a group of Spaces collected into one place that allows Admins to organize and manage Spaces within the community. This means you can categorize different Spaces using Collections.
➡️ Learn how you can create Collections.
Notifications improve engagement and keep members updated on important community activities. As a community admin, you can select the type of activities within a Space that trigger notifications for that Space’s members.
➡️ Learn more about default notification settings for Spaces.
Moderation is a key component to keep the community safe for members. Tribe Platform's moderation tools allow Admins and Moderators to prevent, modify, and remove posts before they can be published to the community. It also allows content to be hidden after being posted.
➡️ Learn more about moderation.
3. Content seeding and internal collaboration
Now that you have configured the community and built a structure, it’s time to seed the initial content so when users come to your community, they could get a sense of how to contribute to the community.
Managing a community takes a team effort. Now it's time for you to invite your team so you can collaborate and get all the help to manage the community effectively. You can select from the following 4 roles for the members: Member, Admin, Moderator, Space Admin.
➡️ Learn more about member roles and access levels.
A post is content (text, images, links, etc.) published within a Space. Members post using the Composer and share them in the community to start discussions, ask questions, publish information, and more!
➡️ Learn more about posts and Composer.
4. Community test
Once you are done with all of the previous action items, it is time for rigorous testing. It goes without saying that testing the community before public launch is critical.
Some of the basic scenarios to test:
· Try to register and make sure it works based on your access and registration settings.
· Post different types of content and make sure they work properly.
· Make sure the community is working well on both desktops and mobiles.
· Test the email notification and make sure it’s working well.
· Check if any of your restrictions work or not.
· See if the third-party app integrations are working correctly or not.
The test cases will hugely differ from community to community since they are all unique. Our goal here is to start with a community that will establish trust in your brand by avoiding common pitfalls.
💡 Looking to learn more about Tribe Platform and build your community in the best way possible? Check out Tribe's knowledge base.