If you are building a public community, it becomes important to manage, analyze, and improve the presence of the community on search engines. Google Search Console offers a set of powerful tools to analyze the search traffic, get alerts on issues, and understand how Google sees your content so you can optimize for the best results.
First, make sure that your community is pointed to your domain or subdomain.
Now, the most effective way to verify your community is to use the newly launched ‘Domain’ property in Google Search Console. For example, if you verify “domain.com”, the following can be automatically verified:
Here is how to verify your community:
1. Log in to Google Search Console and click on ‘Add property’ from the left sidebar.
2. Enter your domain name and hit "Continue".
3. Now you will see the TXT record that needs to be created with your DNS provider to verify your domain ownership.
Depending on the DNS provider the process for adding a TXT record will change. Here is an example of how to do it on Namecheap, a domain registrar.
Once, the TXT record is successfully created, you might have to wait 30 minutes for it to take effect. This wait time varies depending on the DNS provider.
Now you need to go back to Google Search Console and click ‘Verify’. That’s it!
If your community is pointed to the domain name (e.g., tribe.so), then you don’t have to do anything else. Your community should be verified.
However, if your community is pointed to your subdomain, (e.g., community.tribe.so), you just need to add the subdomain by using the ‘Add property’ link on the left sidebar of Google Search Console. Refer to step 1 of this guide.
Learn more about Google Search Console.
Use Google Analytics to uncover valuable insights on community traffic.