Let's start with the most basic question.

What is Digital Analytics?

Digital analytics is a tool used by organizations for collecting, measuring, and analyzing qualitative and quantitative data. The data is then used to enhance and modify current business operations in order to provide a better online experience. Through digital analytics, companies obtain an insight into the areas where they need improvement. Digital analytics helps companies to provide a better online experience to its clients as well as potential customers, which gradually results in the achievement of desired goals.

Now, depending on your use case, you can choose between Google Analytics and Amplitude. Listed below are some of the key features of Amplitude and Google Analytics respectively.

Some of the features offered by Amplitude are:

  • Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
  • Microscope: Explore the user behaviour behind any data point. Compare the behaviour of engaged vs. churned users.
  • Growth Discovery Engine: Identify behaviours that are predictive of retention or conversion and drive explosive user growth.

On the other hand, Google Analytics provides the following key features:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is... (More)