Scalable SEO Strategy For Tribe Using The UGC Loop (User Generated Content)
Hi Tribe :) Sharing below my draft evernotes of the SEO Strategy we intend to implement using the Tribe platform. I hope you find it valuable or inspiring in any way.
It's a high-level draft overview, needs refining and defining the details. I'd love to see any inputs from you, your thoughts, proposal, suggestions, questions, ideas, advice, etc.
Key objective: Scale the acquisition of new users by using non-paid traffic sources
Questions / Unknows:
Some context: We're very good at paid advertising, funnels and scaling paid traffic with positive ROI and paid ads is our #1 acquisition channel, but in 2020 I experienced the hard way all the risk of business being overly dependant on paid advertising to acquire new users, customers and revenue.
As such, to decrease and offset the dependency on paid ads and bring more balance to the force, we begun working on implementing what I call the "Scalable SEO Strategy For Tribe Using The UGC Loop (User Generated Content)" :)
The strategy was inspired by two things:
1) Me finally understanding and realizing the powerful features that the Tribe platform offers. Loving the Tribe platform more and more (Note: We have a Premium version of Tribe, we're going all-in with Tribe, making it integral part of our brand)
2) Lessons from the "Retention + Engagement Deep Dive" online course by Brian Balfour where Brian explains several Viral Loops, one of them is UGC Loop.
It's an amazing program, I highly recommend it to every founder, CEO, product manager, growth / marketing specialist. (Note: I'm not their affiliate and I'm not compensated in any way to recommend this program. I'm simply a happy customer)
Credits/source of this photo: Brian Balfour of Reforge.com, "Retention + Engagement Deep Dive" online course.