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Klemen Struc

Community Success

4 months ago

SEO

Scalable SEO Strategy For Tribe Using The UGC Loop (User Generated Content)

Hi Tribe :) Sharing below my draft evernotes of the SEO Strategy we intend to implement using the Tribe platform. I hope you find it valuable or inspiring in any way.

It's a high-level draft overview, needs refining and defining the details. I'd love to see any inputs from you, your thoughts, proposal, suggestions, questions, ideas, advice, etc.

Key objective: Scale the acquisition of new users by using non-paid traffic sources

  1. Keyword strategy: Do KW research and decide which KWs to target, when, etc.
  2. We (tribe admins and moderators) start / ignite UGC by creating a Question Post, and asking a keyword-focused question.
  3. A Question Post gets its own unique URL address
  4. Tribe users start posting Answers. URL start getting more unique, fresh content.
  5. Google Indexes the URL. URL starts ranking in Google.
  6. People find content: People search and find the URL in Google, click-through to Wellnio Tribe.
  7. New users sign up: % who find and view content sign up in Wellnio Tribe
  8. Create content: % who sign up create / contribute unique content (ask a new question, answers a question, etc)
  9. Repeat the loop.

Benefits

  1. We don't have to create unique, original content. We simply need to start / ignite UGC by creating a Question Post, and asking a keyword-focused question, ask our users to participate.
  2. Cost: Close to zero. No cost of content production.
  3. Scalable. We could do this for 1,000 of KWs.

Risks

  1. Low quality answers being posted under Questions?
  2. Too time-consuming and complex to moderate answers?

Questions / Unknows:


Some context: We're very good at paid advertising, funnels and scaling paid traffic with positive ROI and paid ads is our #1 acquisition channel, but in 2020 I experienced the hard way all the risk of business being overly dependant on paid advertising to acquire new users, customers and revenue. 

As such, to decrease and offset the dependency on paid ads and bring more balance to the force, we begun working on implementing what I call the "Scalable SEO Strategy For Tribe Using The UGC Loop (User Generated Content)" :)

The strategy was inspired by two things:

1) Me finally understanding and realizing the powerful features that the Tribe platform offers. Loving the Tribe platform more and more (Note: We have a Premium version of Tribe, we're going all-in with Tribe, making it integral part of our brand)

2) Lessons from the "Retention + Engagement Deep Dive" online course by Brian Balfour where Brian explains several Viral Loops, one of them is UGC Loop.

It's an amazing program, I highly recommend it to every founder, CEO, product manager, growth / marketing specialist. (Note: I'm not their affiliate and I'm not compensated in any way to recommend this program. I'm simply a happy customer)

 

Credits/source of this photo: Brian Balfour of Reforge.com, "Retention + Engagement Deep Dive" online course.


Lakshya

Software Engineer4 months ago

@Klemen Struc Great Work! I especially appreciate your well-formatted post and its content.


This is amazing information. Very helpful content. @Preetish is my colleague in Tribe from the marketing team. Preetish, your comments are much appreciated. 

Hey @Klemen Struc 👋

Thanks for making Tribe an integral part of your brand! Also, truly appreciate you for sharing your approach in detail.

I'd say this will be a very interesting experiment. The ...

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