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Melanie Jones
Marketing Manager
Asked a question last year

What is the definition of an MAU (Monthly Active Users) in your website?

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Mo MalayeriTribe Team
Celebrating Human Connections

In Tribe, Monthly Active Users is defined as any user with any activity inside the community within the past 90 days. We do not count unregistered visitors as active member so our customers will not be paying for them. 

The activities include: Reading or publishing any post (including but not limited to status, question, answer, article, comment, reply), reacting to any post (including but not limited to a like, upvote, emoji), following anything (including but not limited to a topic, profile, user) or joining a group. 

We exclude the registration or personalization events (following a topic or joining a group) of users that takes place through Single Sign-on or API calls.
The definition based on the channel is further explained below.

ChannelActive Member Definition
Community WebsiteAll users: Any registered user who visits the community website counts as an active user.
Widgets and Web viewsUsers who interact with the widget: Only users who interact with a Widget or WebView are counted as active. For instance, if the widget is loaded in a page, once the user clicks on it resulting in meaningful action like expanding an answer or voting up, it will be counted as an active user. The registration or personalization events (following a topic or joining a group) that takes place through Single Sign-on or API calls are not considered as activity.
API and SDKsUsers with at least one API requests: When an API request is sent to Service Provider’s servers on behalf of a user, that user will be counted as active. If the request is not authenticated, a unique session ID per user is required. In such case, the number of active users will be determined based on the number of unique session IDs. The registration or personalization events (following a topic or joining a group) that takes place through Single Sign-on or API calls are not considered as activity.