Hello @Kayla Rineer4 . To improve the visits and the retention on your community, first thing that really matter is that if the access to the community is public or private.
Obviously, public communities have a high chance to get many visits form the search engines. How to get visible on google or other search engines? You need to work on the SEO.
Lots of contents related to SEO can be found here: https://community.tribe.so/topic/seo5
Also, if you want your community members to come back to the community more often, you need to know about the techniques that improves the retention and stickiness. Join into this group to lear more: https://community.tribe.so/question/how-to-improve-retention-and-growth-in-tribe-community-5e21d784f159ea38eb610ca5?answerId=5e21d793559a0f3761b700f34